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A loyalty card handed over the counter at a shop checkout
Loyalty and gift cards · Retail

A loyalty card lives in a wallet for years

Gift, membership and loyalty cards made in large volumes, each one numbered, barcoded or personalised at the plant in Dongguan.

Ask for a quote →

What a programme orders

Usually all three at once, on one artwork file and one delivery.

Membership cards

The card that has to survive years in a wallet. PVC or recycled PVC, with the member number, a barcode or a QR printed per card rather than added later with a label.

Gift and prepaid cards

Sequential numbering under a scratch panel, so the code is only readable once the card is sold. Magnetic stripe or barcode, depending on what the till reads.

Key tags on the same account

The small tag people actually carry, cut from the same sheet and printed with the same number as the card, so the till reads either one against the same account.

In the shop

The same order, photographed where it ends up.

A loyalty card scanned at a supermarket till, with three more cards beside it, each carrying its own barcode and number
Loyalty

Member cards

A member card at the till, numbered and barcoded per card.

A gift card front, its matching key tag and the card back with the silver scratch panel still covering the code
Gift

Scratch panels

A gift card with the code still under the scratch panel.

A loyalty combo card with its key tag still attached, and a second key tag snapped off on a keyring, all printed with the same barcode
Key tags

Cut from the card

A key tag on a keyring, cut from the same sheet as the card.

A gift card seated in its printed hanging carrier on a store display hook, card and carrier printed from one artwork file
Carriers

Card and carrier

The card and its printed carrier, from one artwork file.

Every card different, on one run

One design and fifty thousand different cards, numbered or personalised on one line.

Numbering, barcode and QR

Sequential or non sequential numbering, barcodes and QR codes, generated per card from your data file and matched to your programme.

Variable data

Names, numbers and per-card data printed in the same pass as the artwork, so personalisation is one production run.

Gift card security

A scratch panel over the code, readable only once the card is sold. UV printing, microtext, guilloche, hologram and hot stamping are available.

What the till reads

Magnetic stripe, signature panel, barcode, QR or a chip. We specify against the reader already in place rather than against a generic standard.

Built for programme volumes

A retail programme is quoted per lot, not per card: the material and the stripe, the data file, the holder the card ships in and how the cartons are packed for each store. These are the four things we settle before a large run starts.

01

Material and stripe

CR80 in PVC or recycled PVC, 0.76 mm, with a HiCo or LoCo magnetic stripe, signature panel and scratch panel as the programme needs. Matte or gloss laminate, spot UV on request.

02

Personalisation at line speed

Sequential or random numbering, barcode or QR and names from your data file, printed in the same pass as the artwork. The file is checked before the run and every stripe and code is read back after it.

03

Holder and insertion

Printed carriers and envelopes made to the card, with the card inserted and sealed at the plant. Cartons labelled and packed per store or per region, to the list you send.

04

Lots and release

Large runs are produced and released in lots, each checked against the quality control plan and matched to a retained reference set, so the last carton reads like the first.

Read the quality control plan →

What changes with the run size

Minimum order 500 units. Prices are quoted per specification and run, never from a list.

500 to 10,000
cards
ProductionStandard production from your artwork, one proof approved before the run.
PersonalisationNumbering, barcode or QR from a number range or your data file.
PackingProduct boxes, labelled by design and number range.
Lead time12 calendar days from approval for PVC and wooden cards.
10,000 to 100,000
cards
ProductionPre-production sample approved before the full run.
PersonalisationData file validated and read back card by card.
PackingCartons labelled to your list, by design, range or location.
Lead timeConfirmed with the quote.
100,000 to 1,000,000
cards
ProductionProduced and released in lots against the quality control plan.
PersonalisationVariable data, holders and insertion on the same order.
PackingPacked per store or per region, with a packing list per carton.
Lead timeConfirmed with the quote, with a shipping plan by air or sea.
Over 1,000,000
cards
ProductionLine time reserved in the production calendar.
PersonalisationDelivered in waves, one data file per wave.
PackingPer store or per region, staged by delivery wave.
Lead timeConfirmed with the quote.
Send the run size, the format and the reader or till it has to work with, and the quote comes back the same working day. Request a quote →

How an order works

Four steps, the same for every order.

01

You send the job

The run size and format, and the reader model if the card carries a chip. Artwork can come later.

02

A written quote the same working day

The chip confirmed against your system and a price against that specification.

03

A free sample to test

Ask for a free sample and test it where it will be used.

04

Production and reorders

Standard production is 12 calendar days. The specification stays on file, so a reorder matches the first run.

Straight to the product

Three RFID cards fanned out: navy PVC, white PVC and light wood, printed TAVERA

PVC and recycled PVC

CR80 at 85.60 x 53.98 mm, in virgin or recycled PVC, with the magnetic stripe, signature panel and scratch panel a programme needs.

PVC cards →
Five special shape RFID cards: a coral disc, a navy oval key tag on a split ring, a lime key tag, a yellow cloud shape and a hexagon in wood

Special shape cards

Key tags cut from the same sheet as the card, and outlines cut to a drawing rather than to CR80 where the format is part of the idea.

Special shape cards →
A cream paper key card sleeve holding a white card, a navy sleeve and a clear badge holder

Accessories

Printed carriers and envelopes the card is issued in, made to the card format and printed from the same artwork. Boxes carry your logo in black.

Accessories →

Questions we hear the most

Can every card carry a different number?

Yes, and it is the normal case rather than an extra. Given the number range or the data file, the cards come back numbered, barcoded and matched to it.

Is a chip needed?

Most loyalty programmes do not. A barcode or a QR is read by the till already in place. A chip is worth it when the card also has to open a door or be read without being handed over.

Can you do the scratch panel for gift card codes?

Yes, over a number printed underneath, so the code cannot be read until the card is sold. It is applied at the plant on the same run as the printing.

Is recycled PVC the same card?

Same format, same thickness and the same printing and finishing options, with an eighty per cent recycled core. A sample in both settles it better than a description does.

Can the key tag and the card share an account?

Yes. They are cut from the same sheet and printed with the same number, so the till reads either one against the same member. The key tag goes on the keyring and the card stays in the wallet.

How is member data handled?

Only the fields that have to be printed are needed. A number range is usually enough, and where names are required, the file is used for the run and nothing more.

Will next year's cards match the ones already issued?

Yes. Artwork, colour references and finish stay on file and the reorder is produced against them, which matters more here than anywhere, because both cards are in circulation at once.

Can a sample be seen first?

Yes. Ask for a free sample and run it through the real till before the season is ordered. Send the till or scanner model and the sample carries the barcode or QR it will have to read.

Before you order

A blank white card resting on a printed dieline with slot and corner measurements
Specifying a card order

What a factory needs in order to quote, and the five artwork mistakes that cause a reprint.

Read the guide →
Blank cards in white PVC, recycled PVC, bamboo, cherry and black walnut
Card materials compared

How PVC, recycled PVC, wood and PET differ on a card that lives in a wallet for years.

Read the guide →
A stack of blank white cards next to a digital caliper
Thickness and lamination

Why 0.76 mm is the number every encoder is built around, and how a card fails in a pocket.

Read the guide →

Start with a sample.

Ask for a free sample in your material and chip.

A sample the till can read
Ask for a free sample in the material and finish specified, and scan it at the real counter first.
A reply the same working day
Quote requests are answered the same working day.
Priced against the real run
With the quantity alongside the design, the quote comes back against that, including which finishes stop being worth it at that volume.