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A loyalty card handed over the counter at a shop checkout
Home/Retail and loyalty
Industries · Retail and loyalty

A loyalty card lives in a wallet for years

Member cards, gift cards and the printing that makes every one different, produced from a single artwork file.

PVC and recycled PVCNumbering, barcode, QR and variable data13 calendar days as standard
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What a programme orders

Usually all three at once, on one artwork file and one delivery, because they are the same programme in three formats.

Member cards

The card that has to survive years in a wallet. PVC or recycled PVC, with the member number, a barcode or a QR printed per card rather than added later with a label.

Gift and prepaid cards

Sequential numbering under a scratch panel, so the code is only readable once the card is sold. Magnetic stripe or barcode, depending on what the till reads.

Key tags on the same account

The small tag people actually carry, cut from the same sheet and printed with the same number as the card, so the till reads either one against the same account.

In the shop

The same order, photographed where it ends up.

A stack of green member cards with three loose cards beside it, each carrying a different barcode
A member card at the till, numbered and barcoded per card.
A gift card with a silver scratch panel still covering the code
A gift card with the code still under the scratch panel.
A navy card with the key tag punched out of it, and the tag beside it on a split ring
A key tag on a keyring, cut from the same sheet as the card.
A gift card seated in its printed hanging carrier, card and carrier from one artwork file
The card and its printed carrier, from one artwork file.

Every card different, on one run

Not a print job with one design. It is one design and fifty thousand different cards, and it happens on our own line.

Numbering, barcode and QR

Sequential or non sequential numbering, barcodes and QR codes, generated per card from your data file and matched to your programme.

Variable data

Name, photograph and per-card data printed in the same pass as the artwork, so personalisation is one production run.

Gift card security

A scratch panel over the code, readable only once the card is sold. UV printing, microtext, guilloche, hologram and hot stamping are available.

What the till reads

Magnetic stripe, signature panel, barcode, QR or a chip. We specify against the reader already in place rather than against a generic standard.

What the volume changes

Retail orders in numbers that change what is worth doing. The run size comes before the design, because it changes the answer.

01

Send the run, not just the design

The run size decides which finishes and security features are still worth paying for.

02

One artwork, every card different

Fifty thousand cards with fifty thousand numbers is one job, priced as one. No run per batch.

03

13 calendar days, 18 over 200,000

From artwork approval to dispatch, 13 calendar days, 8 on express. The date is confirmed before the launch is planned.

04

Next year's run matches this one

Artwork, colour and finish stay on file, so next season's cards match the ones already in a wallet.

Straight to the product

Blank cards in white PVC, recycled PVC, bamboo, cherry and black walnut

PVC and recycled PVC

CR80 at 85.60 x 53.98 mm, in virgin or recycled PVC, with the magnetic stripe, signature panel and scratch panel a programme needs.

PVC cards →
Blank cards that are not rectangles: a punched key tag card, a cut corner card, an oval card, a rounded wooden card and a cherry wood disc

Special shape cards

Key tags cut from the same sheet as the card, and outlines cut to a drawing rather than to CR80 where the format is part of the idea.

Special shape cards →
Blank door hangers, wooden coasters, card sleeves and a pen

Accessories

Printed carriers and envelopes the card is issued in, made to the format of the card they hold and printed from the same artwork.

Accessories →

Questions we hear the most

Can every card carry a different number?

Yes, and it is the normal case rather than an extra. Given the number range or the data file, the cards come back numbered, barcoded and matched to it.

Is a chip needed?

Most loyalty programmes do not. A barcode or a QR is read by the till already in place. A chip is worth it when the card also has to open a door or be read without being handed over.

Can you do the scratch panel for gift card codes?

Yes, over a number printed underneath, so the code cannot be read until the card is sold. It is applied in our own plant on the same run as the printing.

Is recycled PVC the same card?

Same format, same thickness and the same printing and finishing options. A sample in both settles it better than a description does.

Can the key tag and the card share an account?

Yes. They are cut from the same sheet and printed with the same number, so the till reads either one against the same member.

How is member data handled?

Only the fields that have to be printed are needed. A number range is usually enough, and where names or photographs are required, the file is used for the run and nothing more.

Will next year's cards match the ones already issued?

Yes. Artwork, colour references and finish stay on file and the reorder is produced against them, which matters more here than anywhere, because both cards are in circulation at once.

Can a sample be seen first?

Yes, free where the request is qualified. It can be run through the real till before the season is ordered.

Start with a free sample.

A sample the till can read
Free, in the material and finish specified, so it can be scanned at the real counter before the season is ordered.
A reply within 24 hours
We answer the same day the request arrives, and always within 24 hours.
Priced against the real run
With the quantity alongside the design, the quote comes back against that, including which finishes stop being worth it at that volume.